Our commitment to the planet begins with the materials we use, carefully crafted to create luxury with a conscience.
Bamboo
Remarkably soft. Naturally considered.
Bamboo is one of our signature fabrics, chosen for the effortless comfort it brings to everyday rituals. Naturally soft, breathable and temperature regulating, it feels gentle against the skin while adapting to the changing seasons.
As one of the world's fastest growing renewable plants, bamboo can regenerate quickly with significantly less water than many conventional crops, making it a more considered choice when responsibly sourced. We select bamboo not only for its environmental credentials, but because it creates garments our customers return to again and again.
Every bamboo piece is crafted to the highest standards and OEKO-TEX® Standard 100 certified for skin-safe comfort.
The Fabric
The smooth and round fibres of bamboo fabric ensure a gentle touch and luxurious handle. Warm air passes easily through the fabric's smooth, flat weave, keeping you cool in summer and helping you stay warm in winter. Even after multiple washes, bamboo retains most of its natural antibacterial properties, making it effective in eliminating odour-causing bacteria.
The Feeling
Our Bamboo fabric is incredibly lightweight, luxuriously soft, naturally breathable and drapes beautifully over the body. Immerse yourself in the comfort and contentment of our Bamboo collections.
Discover the benefits of bamboo
Cotton Modal
A timeless natural fibre.
Naturally soft, breathable and made to last, cotton has long been one of the world's most loved fibres. We select premium cotton that feels gentle against the skin and wears beautifully over time, creating pieces you'll return to season after season.
Where possible, we source cotton through Better Cotton, supporting a global initiative that helps farmers adopt more responsible growing practices while protecting the future of cotton production.
Every garment is produced with care and finished to the highest standards, with OEKO-TEX® Standard 100 certification across every component.
The Fabric
The natural cotton fibres are irregularly shaped, contributing to its natural softness and breathability. The modal fibres are long, smooth, and uniform, enhancing the fabric's silky feel, drape and lightweight comfort. Cotton Modal requires less water and fewer chemicals in production than regular cotton.
The Feeling
Our Cotton Modal fabric feels incredibly soft and smooth on the skin, offering natural lightweight breathability. With its exceptional drape, our Cotton Modal collection offers effortlessly elegant, feminine silhouettes that bring ease, comfort and a little extra sunshine to your everyday routine.
Ready to feel the softness of cotton modal?
European Linen
A fibre shaped by nature.
Derived from the flax plant, linen is one of the world's oldest and most enduring natural fibres. Grown primarily across Western Europe, flax thrives in a climate that requires little intervention, relying on natural rainfall rather than irrigation and requiring minimal chemical inputs.
We source European Flax® certified linen, offering complete traceability from field to fibre. Every stage of production is independently audited, ensuring exceptional quality alongside responsible farming practices.
Naturally breathable, antibacterial and biodegradable, linen is loved for its strength, relaxed texture and ability to soften beautifully with every wear. Rather than wearing out, it develops character over time, becoming even more comfortable as it ages.
Every linen garment is also OEKO-TEX® Standard 100 certified, meaning every component, from the fabric and thread to the dyes and trims, has been independently tested and verified as safe for skin contact.
Discover the beauty of breathable linen
EcoVero
A more responsible way to create softness.
LENZING™ EcoVero™ fibres are derived from certified renewable wood sources and produced using a manufacturing process designed to reduce water consumption and carbon emissions compared to conventional viscose.
The result is a beautifully fluid fabric with an elegant drape and silky softness that feels as good as it looks.
Chosen for both its comfort and considered production, EcoVero™ reflects our commitment to creating timeless pieces with a lighter footprint.
The Fabric
The responsible production of LENZING™ ECOVERO™ fibres uses at least 50% less water and CO₂ than standard viscose, helping to preserve resources for the future.
The Feeling
The responsible production of LENZING™ ECOVERO™ fibres uses at least 50% less water and CO₂ than standard viscose, helping to preserve resources for the future.
Ready for better sleep with EcoVero?
Invest in rest
Pretty You London revolutionises your sleep and lounge experiences with our stunning range of beautiful nightwear and slippers. We use the softest faux furs in our women's slippers and naturally gentle materials for our bamboo pyjamas and nightwear. At Pretty You London, we specialise in the finer details that help you perfect the way you spend your precious relaxation time.
